【主KV图片】

　　9月24日，2020意大利设计大师班(Italian Design Masterclass)在上海徐汇区衡复艺术中心正式启动。上海市经信委创意与设计产业处副处长陈建林，意大利驻沪总领事馆科技参赞Roberto Pagani教授、意大利对外贸易委员会上海代表处首席代表Massimilano Tremiterra、副代表Micaela Soldini，上海设计之都促进中心理事长张展、主任罗志伟，以及来自中意双方高校、企业和媒体的100余位嘉宾出席了启动仪式。

　　On September 24th, 2020 Italian Design Masterclass(IDM20) was officially launched at Hengfu Art Center, Xuhui District, Chen Jianling, Deputy Director of Creative and industry Divison of sheticof Shanghai Municipal Commission of Economy and Informatization，Roberto Pagani, Science and Technology Counsellor of Consulate General of Italy in Shanghai, Massimilano Tremiterra, Chief Representative of Italian Trade Agency Shanghai, and Micaela Soldini, Deputy Representative of Italian Trade Agency Shanghai, Zhang Zhan, president of Shanghai Promotion Center for City of Design, Luo Zhiwei, Director of Shanghai Promotion Center for City of Design, and more than 100 guests from Chinese and Italian universities, companies and media have attended the launching ceremony.

上海市经信委创意与设计产业处副处长陈建林

意大利驻沪总领事馆科技参赞Roberto Pagani教授

意大利对外贸易委员会上海代表处首席代表Massimilano Tremiterra

上海设计之都促进中心理事长张展

【领导致辞讲话拼图，以及剪彩启动图】

　　2020意大利设计大师班由意大利对外贸易委员会、上海设计之都促进中心联合主办。大师班课程内容主要针对工业设计、时尚设计和室内设计3大领域，由3位意大利知名设计学院的教授为大家带来全面而生动的意大利设计解析，全面解读意大利设计的理念和解决方案。此外，今年的大师班还得到了30多家意大利知名设计品牌的参与，他们是意大利设计在各行业的杰出代表，品牌创始人或领衔设计师将为我们带来其最新的产品解析、最前瞻的设计洞察。

　　IDM20 project is organized by Italian Trade Agency and Shanghai Promotion Center for City of Design, focusing on 3 fields: industrial design, fashion design, and interior design. Three professors from Italian universities and brand representatives from more than 30 well-known Italian design brands together brought students and professionals a pure interpretation of Italian design.

【三教授、30品牌LOGO墙】

　　相关领导和嘉宾表示，意大利的时尚、设计享誉世界，设计风格独树一帜。近年来，在两国元首的推动下，中意两国间在文化创意领域的合作已经上升为国家战略。意大利设计大师班项目的成功举办，将有助于拓展中意两国间在设计产业领域的人才交流、校企合作。

　　Italian fashion and design are well-known around the world. In recent years, the cooperation between China and Italy in the field of cultural creativity has become a national strategy. IDM20 project will promote talent communication and school-enterprise cooperation in the field of design industry between China and Italy.

【品牌产品案例图】

　　当天的启动仪式上，大师班项目课程主持、意大利设计协会中国区总经理Davide Conti向嘉宾详细介绍了意大利设计大师班2020年度课程安排和未来的课程规划。

　　During the opening ceremony，Davide Conti project coordinator of IDM introduced to the guest all the news of this edition in 2020 and offer an overview about IDM.

【现场图片】

　　同时，还举行了一场中意设计交流主题对话，意大利驻沪总领事馆科技参赞Roberto Pagani教授，教育部设计学类专业教育指导委员会委员、东华大学教授冯信群，马兰戈尼时尚设计学院Roberto La Iacona，上海交通大学设计学院副院长韩挺，阿尔法·罗密欧(Alfa Romeo)中国区公共事务总监江琼，速珂智能科技(上海)有限公司国际市场总监Synenko Ingrid参与对话环节，分享了中意设计企业间、院校间合作的经验做法与心得体会。

　　A roundtable Discussion with the theme of Sino-Italian design was also held. Roberto Pagani, Science and Technology Counsellor of Consulate General of Italy in Shanghai, Feng Xinqun, Vice Dean of School of Fashion and Art Design, Donghua University, Roberto La Iacona，Head of Digital and Sales, APAC & Mainland China at Istituto Marangoni, Han Ting, Vice Dean of School of Design, Shanghai Jiaotong University, Jiang Joyce，PR Director of Alfa Romeo China, and Synenko Ingrid, International Marketing Director of Suke Intelligent Technology (Shanghai) Co., Ltd. participated in the roundtable discussion.

【交流对话照片】

　　活动当天，大师班的微信公众号和小程序平台也正式发布上线。关注“意大利设计大师班”微信公众号及小程序的学员可领取限时专属优惠福利。

　　During the event, IDM WeChat official account and Mini program were officially released. Move your fingers and follow IDM WeChat official account, you will receive your limited-time exclusive benefits!

【小程序截屏图】

　　据悉，后续大师班项目主办方将依托线上平台，链接更多的中意设计院校和企业资源，将更好的师资和课件内容分享上线，将项目持续打造成为中意设计交流的舞台。

　　IDM20 project will connect more Chinese and Italian design schools and companies, share education and design resources online, and continue to promote Sino-Italian design exchanges.

【公众号、小程序二维码，以及咨询何老师二维码】